Apple Innovation
It is will known that Apple and Steve Jobs was innovation symbols last few years since the iThing started: iPod, iPhone, iPad. Innovation of how simple things should be, which is clear in the operating system OS design, Apps, iTune and App Store. The iTune and App Store where a good marketing model established and pioneered by Apple. Prices of music, apps books are good and reasonable for consumers. Even though, the devices is not as technology level as same consumer product category, the package was worth shifting to from the consumers. The iPhone for example, was not as good cellular phone as other cellular phone. But, the simplicity, the Apps, and the iTune made the difference. It was a good combination of hardware, software, style and functionality. So, we could say the innovation is not in the technology, but in the total solution that Apple offered to the consumers.
Looking to Apple products, we could expect the iPad to last longer as the competition is not that far. However, the iPhone is still in hot competition especially with Samsung Galaxy S4. iPod and iTouch though is small market comparing with phone and tablets.
Why Apple was successful so far?
The key of success for Apple was the innovation and loyalty of consumers. The strategy that Apple was doing extremely well is the first to market strategy. Where Apple put a new innovation in the market with a price that it could profit well from and then work on the next innovation. However, Apple is very slow to first to market as it takes time to satisfy users globally with their new gadgets. Apple start with the US market first and spend very long time before moving to next global market. It was working well at the beginning but when its competitor Samsung start moving fast leaving them with limited slack of time to gain profit then Apple start worrying about how their strategy works. Samsung on the other hand start to work more on the innovation part of the strategy to be first to the market. And its competitive advantage which is ability to reach all markets and consumers very fast helped them to reduce the gap with Apple. The competitors are gradually working on missing parts of the package. But still, the package of the solution that Apple provide is dominating the market.
But, will this continue? New generation of young people is coming and more competition in the market. Samsung, Microsoft, HTC, Google, Nokia and others are making it hard for Apple. But still there is a chance to adopt. The main issue Apple should work on very fast is how fast it should be to market globally. And to add more global focus to its global consumers. Apple should focus more in how to perfect its product. And get more loyal consumers globally. For the iPhone, I doubt the ability of Apple to stay first to market with current innovation status. However, the iPad is a very good product to focus on. iPhon is Ok too, but the innovation need is very high to stay on the top on this market, in addition to the agility to the market. I could say the iPad product cycle is more slow comparing to the iPhone. Microsoft Surface is new to the market. But, the Apps in Microsoft need time to reach the level to compete with iPad. Samsung tablets is still not cool as the iPad.
Next blog I will talk about what devices every one could have. See you then :)
It is will known that Apple and Steve Jobs was innovation symbols last few years since the iThing started: iPod, iPhone, iPad. Innovation of how simple things should be, which is clear in the operating system OS design, Apps, iTune and App Store. The iTune and App Store where a good marketing model established and pioneered by Apple. Prices of music, apps books are good and reasonable for consumers. Even though, the devices is not as technology level as same consumer product category, the package was worth shifting to from the consumers. The iPhone for example, was not as good cellular phone as other cellular phone. But, the simplicity, the Apps, and the iTune made the difference. It was a good combination of hardware, software, style and functionality. So, we could say the innovation is not in the technology, but in the total solution that Apple offered to the consumers.
Looking to Apple products, we could expect the iPad to last longer as the competition is not that far. However, the iPhone is still in hot competition especially with Samsung Galaxy S4. iPod and iTouch though is small market comparing with phone and tablets.
Why Apple was successful so far?
The key of success for Apple was the innovation and loyalty of consumers. The strategy that Apple was doing extremely well is the first to market strategy. Where Apple put a new innovation in the market with a price that it could profit well from and then work on the next innovation. However, Apple is very slow to first to market as it takes time to satisfy users globally with their new gadgets. Apple start with the US market first and spend very long time before moving to next global market. It was working well at the beginning but when its competitor Samsung start moving fast leaving them with limited slack of time to gain profit then Apple start worrying about how their strategy works. Samsung on the other hand start to work more on the innovation part of the strategy to be first to the market. And its competitive advantage which is ability to reach all markets and consumers very fast helped them to reduce the gap with Apple. The competitors are gradually working on missing parts of the package. But still, the package of the solution that Apple provide is dominating the market.
But, will this continue? New generation of young people is coming and more competition in the market. Samsung, Microsoft, HTC, Google, Nokia and others are making it hard for Apple. But still there is a chance to adopt. The main issue Apple should work on very fast is how fast it should be to market globally. And to add more global focus to its global consumers. Apple should focus more in how to perfect its product. And get more loyal consumers globally. For the iPhone, I doubt the ability of Apple to stay first to market with current innovation status. However, the iPad is a very good product to focus on. iPhon is Ok too, but the innovation need is very high to stay on the top on this market, in addition to the agility to the market. I could say the iPad product cycle is more slow comparing to the iPhone. Microsoft Surface is new to the market. But, the Apps in Microsoft need time to reach the level to compete with iPad. Samsung tablets is still not cool as the iPad.
Next blog I will talk about what devices every one could have. See you then :)
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